Digital law, E-commerce & Social Media

We are the law firm specialising in digital law, e-commerce and social media.

Gowper is the first law firm specialised in e-commerce, which has created the first legal e-commerce in the European Union.

E-COMMERCE SERVICES

If your main source of revenue is your website, it is essential to ensure that it complies with the e-commerce regulations of the markets in which you operate. We provide legal advice to companies operating in multiple jurisdictions in Spain, the European Union, the United Kingdom, the United States, the Middle East, Asia and North Africa.

List of Services:

  • 360º advice to e-commerce and digital commerce companies in Spain and the European Union.
  • Compliance with the Law on Information Society Services for all types of portals and websites (LSSI).
  • Auditing of websites and portals.
  • Drafting and/or revision of Privacy and Cookies Policies.
  • Defence of consumers and users. Right of withdrawal. Protection against abusive clauses and compensation.
  • Online contracting. General conditions of contracting or use.
  • Registration and protection of websites and databases.
  • Online advertising.
  • Unfair competition and Internet counterfeiting.

SOCIAL NETWORKS AND INFLUENCERS

Social networks are a vital part of corporate and influencer marketing, and impact on their reputation. We offer comprehensive advice to ensure that corporate and influencer social media is in good hands.

BEST PRACTICE TRAINING
We help implement social media policies and provide training on best practices to protect brands and reputations. This gives employees clear guidance on your company's expectations in terms of
- How staff should refer to their employer on social media.
- What type of messages employees can post or share.
- Minimising the risk of inadvertently sharing business-critical information.
- Ownership of corporate social networking accounts, contacts and connections.
- Confidentiality agreements and business-critical information.

We also advise on issues related to social media marketing and advertising. For example:
- Respecting advertising rules.
- Avoiding discrimination.
- Using celebrities to promote products and services.
- Handling inappropriate posts and negative comments in a practical and pragmatic way.

LAWYERS FOR INFLUENCERS

Social media has a global reach. Influencers have a special role to play. We are proud to be one of the first EU law firms made up of Millennials who have mastered the ins and outs of the Millennial and Gen Z influencer industry and social media.

We provide advice on all social media platforms, in particular:
- Live streams of games
- Live sports commentary broadcasters
- YouTube channel presenters
– TikTokers
- Instagram celebrities

List of Services:

1. Protection of influencers' personal data.

  • Preparation of an Impact Assessment.
  • Service as Data Protection Officer (DPO).
  • Preparation of a Register of Processing Activities.

2. Management of security breaches.

  • Implementation of technical and organisational prevention measures. Establishment of a SOC (security operations centre), etc.
  • Management of security breach before the Spanish Data Protection Agency.
  • Repairing the security breach and claiming compensation.
  • Denouncing and managing the closure of fake accounts before the social network.
  • Account verification.
  • Obtaining authenticated digital certifications for social networks.

3. Making a profit from the influencer's image.

  • Co-branding contracts and collaborations with third party brands, agency services, hiring celebrity services, advertising and events.
  • Global management of image rights and intellectual property.

4. Protection of IP rights.

  • Registration and protection of industrial and intellectual property rights, image, privacy and personal and family life.
  • Online surveillance to detect infringements.

ONLINE REPUTATION PROTECTION

Online reputation can be affected by defamatory, negative, inaccurate or confidential content, and its dissemination can harm a person or entity, impacting their business, brand and personal image and their personal and family life.

List of Services:

  • Precautionary measures of cessation, removal and blocking of content.
  • Legal assistance in the defence of honour, privacy and self-image.

ONLINE CONTESTS, SWEEPSTAKES AND BETTING GAMES

We advise on the implementation of sweepstakes, contests and gambling on the Internet and through applications and as part of promotional campaigns for commercial activities in Spain and the European Union.

List of Services:

  • Legal feasibility reports.
  • Drafting of legal bases and notarisation.
  • Advice on the taxation of contests and sweepstakes.
  • Processing of participants' personal data.
  • Digital lotteries and sweepstakes, carried out on social networks.
  • Management of licences and authorisations.

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